Cannabis made
with purpose
Highly Rooted was born from loss and shaped by hope. We here at Highly Rooted are committed to the safety of our consumers, producing quality products, and improving our community’s quality of life. As three small-time Vermonters, we want to make a difference for other people’s loved ones, just as we wish we could have done for ours.
Our Story.
Meet The Founders
Michelle and Troy started Highly Rooted because when cancer took people they loved, they chose to find a way forward that might help others.
What began as a personal mission became something larger. Through research and education, they learned that cannabis could offer relief to people suffering. They saw an opportunity to turn grief into purpose that could help ease someone else's burden.
Today, they work with a small team of dedicated Vermonters who understand that this isn't just business.
Highly Rooted is built with a purpose that cannabis has a higher purpose.